Distributing exceptional baby and maternity brands across Singapore and Malaysia.

We find brands that families can trust, place them where new parents shop, and grow them with like-minded partners.

SingaporeMalaysia
What we do

A distributor with a shop floor behind it. We see what parents choose, hear what they ask for, and bring that insight to every brand we carry.

Discover

We seek out maternity and baby brands, for newborns to age six, that suit families in Singapore and Malaysia.

Place

Our outlets sit where expecting and new parents already are, beginning inside a maternity hospital.

Grow

With like-minded retailers and online channels, we widen a brand's reach once it has proven itself.

For brands

From introduction to two markets

Whether you are launching your first product or bringing an established label to the region, the path is the same.

i.

Introduce

Share your products, your story and where you sell today.

ii.

Trial in store

We place a range in our outlet and see how parents respond.

iii.

Expand online

Proven lines move to our online and marketplace stores.

iv.

Grow regionally

We take the brand to partner retailers in Singapore and Malaysia.

Our outlets

Where our brands meet families

Little Lamb Singapore logo

Little Lamb

Mt Alvernia Hospital · Singapore

A maternity and children's store within one of Singapore's most trusted maternity hospitals, caring for mothers-to-be and children up to age six.

Hours
Monday to Saturday, 9am – 6pm
Online
littlelamb.sg, Shopee, Lazada, TikTok Shop

More to come.
We are growing our footprint with new outlets and partner stores across Singapore and Malaysia.

Directors

The people behind Ezra Isabel

Ezra Isabel is led by the founders of Little Lamb, so every brand we represent is in the hands of people who know the shop floor.

Rajesh Mahesan

Director

Adelina Alexander Alibar

Director
Partner with us

Begin a conversation

We welcome brands seeking distribution, and retailers and industry partners who share our care for families.

Tell us about your brand, where you sell today, and your plans for Singapore or Malaysia.